Corporate identity, at its most basic, is that which an organization truly believes itself to be. It is projected and reflected in every area of corporate behavior and initiative - from the way telephones are answered, the quality of the working environment, to the more obvious visual forms of logo, literature, stationary and exhibition material.

We tailor our services to meet the full range of client's needs from start-ups to simple identity refreshment, to completely repositioning an organization.

Our approach to corporate image is pragmatic. We start from the principle that identity is much more than fancy logos and letterheads. It is essentially about the key values a company needs to communicate to navigate successfully in today's turbulent environment.

Many clients find great benefit in the journey to identify and articulate the corporate values that best express their unique strengths, culture and ethos. These act as their rudder, often helping them re-align and improve aspects of that operation. By the end of the process, clients find that they have in place a foundation on which they can build or enhance their marketing and communications strategies.

The logos and visual identity systems we create are unique, memorable and attractive. But most of all they are appropriate. They are the most succinct visual expression of corporate values and work to inspire staff as well as attract and retain clients or customers.

Whatever the client's requirement, from short-term project to a major corporate culture change, we start by getting to know how the organization views itself and how it wishes to be perceived by various audiences - customers/clients, investors, employees, suppliers, the media, government, opinion leaders and the wider community. We help them express their aim in a clear, jargon-free statement and from this identity the key values which should govern their future actions. We advise on the projection of these values to influence and win the confidence of their target audience and to differentiate their messages from those of competitors. Where necessary, we organize a research program to identify levels of customer and stakeholder opinion.

Throughout this activity, we work closely with client teams to ensure that each step of the process is understood and "owned" - after all, no one can "create" an identity for someone else.

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