Public relations is less about promoting your organization in newspapers, magazines and on television and radio, and more about successfully devising and implementing an integrated PR strategy across all aspects of your operations.

We believe effective media relations is vital and will almost certainly be the most important single activity, but professional PR practitioners take the widest possible view across all the company's activities. They must promote and protect. Sometimes they are at their best when keeping a story out of the newspaper. Their job is to see the hole before someone starts digging.

Our services are cost-effective, targeted and free of hype. We know what the news media wants and can deliver it: appropriate ideas, crisp copy, written to capture the attention of even the most pressured journalist. Years of working in journalism mean that we understand the news media's needs.

And we never lose sight of the point, whether dealing with clients, the media or the wider audience.

We believe in building long-term relationships with our clients based on mutual understanding and trust. The majority of our clients have been with MICROS Communications for years.

The key to our success rests on the quality of our public relations services and the wide network of contacts with the international, national, regional and local press built up over many years.